Active Meter: Increase Conversion Rate and Web Site Marketing ROI

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INCREASE CONVERSION RATES

Conversion is a term used to describe when a web visitor initiates an action that the web site marketer wants. This can be in the form of a sale, form fill-in, download, email, demo etc. ActiveConversion can help increase conversion rates by turning browsers into customers by:

Actively Converting Visitors into Customers
1. Tracking web site visitor behavior like popular, contact and exit pages
2. Providing info to change pricing, offer placement, or even navigation
3. Track important potential customers or clients visiting in real-time
4. Identifying web site visitors or organizations, allowing you to make contact with them
5. Knowing when potential customers come back at decision time.

Consider ActiveConversion an advanced internet marketing tool for web traffic conversion. It can turn clicks into lead generation for your products or services. No longer will you have to look at your web stats and wonder which prospects have clicked away. You will have the information you need to increase conversions on the web site, or to contact web site visitors who you think are interested.

WEB SITE MARKETING ROI

Web site marketing return on investment is a key performance metric that can help justify the cost of your web site and the marketing campaigns around it. Not only can an advanced web stat counter like ActiveMeter measure web visitors and page views, it can:

Measure online and tradtitonal marketing results
Measure conversion and customer acquisition success
Help convert web visitors into tangible sales leads.

Marketing ROI is linked by visitor, not by visit so that it can determine your true cost of acquiring each customer. And the efficient page tagging ensures that your web stats are accurate, along with your ROI calculation.

With these statistics, you can measure cost per lead, cost per click, cost per sale and so on. You will be able to measure offline and online marketing success as well as pay-per-click ROI. You can even follow visitor clicks and even detect potential PPC click-fraud.

Contact us now if you're already an ActiveMeter user and interested in getting even more value from ActiveMeter web analytics. If you are new to ActiveMeter, view the demo or signup for your web analytic to see for yourself how you can increase your website marketing ROI today!

'I use ActiveConversion to determine and increase the ROI of all my online campaigns.'

- S.T.


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